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Monday, January 5, 2009

Nintendo Wii Winning The Game

Sales for the Wii this holiday season are out and show that the Wii is outselling the next closest gaming console, the XBox 360 by almost 3 to 1 in November.

Microsoft had hoped that black Friday would propel them to the front of the market, but the Wii held onto its lead and actually pulled farther ahead than anyone had imagined. Wii shipments this month have exceeded 2.04 million while the XBox tallied in at 836,000, far under monthly prospects. Playstation ranks a very distant 3rd, shipping only 378,000.

Microsoft’s market has been shocked by how poorly the XBox is performing this season. Microsoft intentionally delayed the release of several highly anticipated games to just before the holiday shopping season began, but that ended up not raising sales as much as they thought it would.

The next step for Microsoft is to cut the cost of their gaming systems, which have already endured some steep cuts over the last few months. The Wii is expected to continue outselling the XBox for the remainder of the season.


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